Cookie Policy

Transparency & Tracking — Family Furniture Ltd

At Family Furniture Ltd, we value your privacy and are committed to being fully transparent about how we collect and use your data. This Cookie Policy complies with the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and Google’s EU User Consent Policy.

1. What Are Cookies?

Cookies are small text files saved on your device (computer, tablet, or mobile) when you visit our website. They help the website function securely, provide a seamless shopping experience, and allow us to measure how our site is performing.

2. The Types of Cookies We Use

To provide you with the best experience and to keep our online furniture store running smoothly, we use the following categories of cookies:

• Strictly Necessary Cookies: These are required for the basic operation of our store. They enable you to log into secure areas, use the shopping cart, and safely complete checkout. These cannot be disabled.
• Analytical & Performance Cookies: These help us recognize and count the number of visitors and see how users navigate our site. This helps us improve the way our website works, ensuring you easily find the premium home furniture and lighting you are looking for.
• Functionality Cookies: These are used to recognize you when you return to our site, remembering your preferences (such as your location settings for local pickup orders).
• Advertising & Targeting Cookies: These cookies record your visit, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on other platforms more relevant to your interests.

3. Third-Party Cookies & Google Services

As part of our marketing and analytics efforts, we share carefully selected, anonymized data with trusted third parties, strictly following Google's data privacy guidelines:

• Google Analytics: We use Google Analytics to understand website traffic, user behavior, and layout engagement levels.
• Google Shopping & Remarketing: We use Google Ads and targeted tracking cookies to show you relevant Family Furniture Ltd products when you browse the web. This means third-party vendors, including Google, may show our ads on sites across the internet based on your past visits to our website.
• Opting Out of Google Ads: You can opt out of Google's use of cookies or device identifiers by visiting the Google My Ad Center.

4. How to Manage Your Consent

You have full control over your data. When you first visit Family Furniture Ltd, you will see a Cookie Consent Banner allowing you to accept or reject non-essential cookies. You can also adjust your browser settings to refuse cookies altogether. Please note that blocking essential cookies may prevent you from placing a furniture order at checkout.

5. Updates to This Policy

We may periodically update this policy to remain compliant with UK law and Google Merchant Center guidelines. Any changes will be posted directly on this page.

6. Contact Information

If you have any concerns regarding our use of cookies or technical data processing, please reach out to us:

Registered Company Name: FAMILY FURNITURE LTD
Company Number: 12286491
Address: 322 Ladypool Road, Sparkbrook, Birmingham, England, B12 8JY, United Kingdom
Email: [Insert Your Email Here]
Phone: +44 7424 663666